Write copy that converts prospects to clients, with Eman Ismail, founder of Inkhouse
On this episode of the Kaffeen Espresso podcast, I'm delighted to be joined by Eman Ismail of Inkhouse.
As an email conversion strategist and copywriter (and the founder of inkhouse.org.uk) she helps business owners fire up their conversions, through the power of email communications. She’s worked with some of the biggest names in online business, and she has a lot to say about how B2B firms like those in our industry, can put this skill to use to convert prospects to clients.
Listen into the first episode of this two-parter for answers to questions like:
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Who is better at copy that converts: B2B or B2C businesses?
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What are the opportunity costs for B2B of not addressing this?
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Any advice on how to nail great email strategy when you don't have a dedicated marketing person?
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What is an 'evergreen' email strategy, and why should businesses know about it?
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How do you recommend businesses new to converting copy writing get started?
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What are you excited about within the email and copywriting in the next few years?
So without further ado, over to Eman.
To your success,
Charlotte
