Winning speaking slots for your agency with Mark St Andrew.
There’s nothing like good old face to face intros. But in this new, global (and now, post-pandemic) world, it’s getting harder to get the message across to new and existing customers, to show what you stand for and why they should believe in you.
Events - whether digital or in person, online, in-studio or at a conference - are a great way to make your agency more personable and memorable, now more than ever.
That’s why I was thrilled when Mark St Andrew agreed to chat on the Kaffeen Podcast.
I met Mark when he was Head of Communications and Associate Editor at a little event called the Cannes Lions International Festival of Creativity, where he was responsible for the creation and development of the editorial output for the Cannes Lions brand (the most prominent and best-known festival of creativity and media in the world). It's associated sister events: Dubai Lynx, Eurobest and Spikes Asia.
Frankly, Mark is one of the smartest, most diplomatic and genuine people I had the pleasure to work with, and I can’t think of anyone better to ask about how to pitch better to events organisers and journalists.
In this 1 hour whopper of an episode, I ask questions like:
-
Physical events have come a cropper of COVID. How do you think this industry will innovate?
-
Your role is to curate content that appeals to multiple demographics/ needs at the same time. How do you manage the balance?
-
How do you spot a great topic when you see it? Should contributors focus on trends or perennial topics?
-
What traits are you looking for from a contributor?
-
What not to do with events.
So without further ado, over to Mark.