What your agency's accounts can tell you about which clients to win

On this episode of the Kaffeen Espresso podcast, I'm delighted to be joined by Rob te Braake, founder at InsightMatters.
 
Insight Matters covers off a fascinating and underused topic in many agencies: how to use your accounting data to better identify your most profitable clients, project types and payment plans. Rob is a mine of information on everything an agency needs to know about their finances to set goals and become more profitable.
 
Listen into this episode for insights like:
  • How Bookkeeping Can Drive Profit Growth
  • A Financial Perspective on Goal Setting
  • The Most Commonly Used Key Metrics
  • Better Understanding Profitability
 
So without further ado, over to Rob.
 
 

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