Paddy Willis of Mission Ventures on working with challenger food and drink brands
Today I'm delighted to be joined by Paddy Willis, CEO and co-founder of Mission Ventures, the UK’s leading independent operator of food & drink accelerator programmes.
At what point do brands come to you for help?
What’s the most common piece of advice you give to food and drink brands?
What common mistakes do you see early-stage F&B brands make when it comes to design?
Do Mission Ventures advise on which design firms are the best fit for their brands?
At what stage do you think agency and brand should seek each other out/ be most beneficial to one another?
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