How to work with tech start ups, with Natasha Lytton, Head of Brand at Seedcamp

How to work with tech start ups, with Natasha Lytton, Head of Brand at Seedcamp

As someone who used to be the marketing director at a well-funded tech start-up, I know the battles involved in getting the brand as visually relevant and polished as the product.

I also know many of my brand agency coaching clients dream of working with the next tech ‘unicorn’, but don’t know how to get an in.

Which is why I was thrilled to speak with Natasha Lytton, Head of Brand, Marketing and more at Seedcamp, Europe’s most prominent seed fund. 

Seedcamp has supplied the initial capital to over 360 startups, including 4 European ‘unicorns': Hopin, TransferWise, Revolut and UiPath. So if someone knows how to work with a tech company, it’s Natasha. 

Listen in to this podcast for answers to questions like:

  • Why do you think brand design is so often overlooked as a powerful asset by tech startups?

  • To what extent do seed-stage brands have the budget for brand design?

  • What do you see as the best time and way to approach startups in your space?

  • Given limited time and resources, should a startup prioritise product development or brand development?

So without further ado, over to Natasha.

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