Five things you can do in 5 minutes to improve your agency's visibility.
Sometimes it's hard to know where to start when you want to raise the profile of your agency.
Take 25 mins out of the day to make five giant leaps in your marketing actions.
Add your agency on to Google My Business.
If you haven’t already claimed your free Business Profile on Google, don’t delay. It lets you easily connect with customers across Google Search and Maps. As of January 2020, Statista reports that Google reached a market share of 87.5 per cent on the search engine market in the United Kingdom. It’s pointless to deny Google’s dominance, so the best way to dominate in search results is to use the free tools they offer to businesses!
Call a reporter at your leading trade publication.
Introduce yourself as available for expert comment, and being respectful of the deadlines and pressures they face in 24/7 media, assure them that you will endeavour to turn around an opinion asap when they contact you. Obviously, it’s at your discretion to choose the stories/ comment opportunities that best align with your business offer and mission. But being a reliable set of hands is a great way to build trust with a reporter, and will make them more likely to entertain the prospect of a lengthy opinion piece from you in future. For best effect, contact publications that your clients read, not your competition.
LinkedIn message an old client
Agency life seems to move at a faster pace than most other industries, at least to those who dwell in it. So perhaps it’s understandable that we seem to lose contact with old clients when a project draws to a natural close. But that doesn’t mean it’s forgivable. These are people who understand your approach, the value you bring, and they’ve commissioned you in the past, so the barriers to entry for them to hire you again in future are lower—Book in 5 mins per week to initiate a conversation with a lapsed client. Ask your client directors/ finance team/ PA to remind you who you the decision-makers were if you’ve forgotten. Once you’ve done it, you’ll wonder why you didn't do this sooner. But don't be tempted to start too many conversations at once - better to sustain one line of communication than neglect several.
Call an events organiser to offer your services.
Connections made in real life almost always reap the most significant rewards. Instead of dwelling on internet comms, get out in front of your clients at the events they attend. And what better way to reach an audience than to speak at the events they attend? So many industry conferences run per year that keeping content fresh and diverse is a real challenge to the organisers. Scribble down three events, you know your clients attend, then call the organisers to introduce yourself and offer your services. It may not yield an immediate invite, so make the most out of the call by asking which issues they’ll be addressing in this year’s content. That way, you know the kind of topics to suggest when they do call you back to see what you’d like to present.
Book a phone consultation with Kaffeen founder Charlotte.
It’s free, and she’ll use her 15+ years of agency marketing expertise to narrow down the areas of focus your business needs to concentrate on, to win the attention of your new business prospects. You can choose a time that suits your diary here.
