I've said it before, and I'll say it again: I used to be a part of the wonderful Rebel Book Club until my daughter came along and eradicated all reading time.
Now she’s a little older; I find that recommendations of non-fiction books from people I respect are the best way to choose my material for the precious little time I have to read.
But why hog all the fun? I thought you’d like to hear them too, so I’ve made another compilation of the books most recommended to me by other entrepreneurs:
There is no denying the business and marketing genius of former Starbucks CEO and now chairman emeritus, Howard Schultz. This book is an honest look back at the principles that have shaped the Starbucks phenomenon. Schultz shares the wisdom he has gained from his quest to make great coffee part of the American experience in a frank way that feels approachable as well as awe-striking, regardless of how you feel about the coffee.
An FMCG brand marketing client that I really respect and love working with recommended this as a must-read for anyone in the world of brand and beyond. Purple Cow is another one that I’ve heard a lot of excerpts from, but not read cover to cover yet, so is eagerly anticipated on the book list.
Combining the latest thinking on human performance at the turn of the 21st century with findings from the BT Global Challenge race, this book, recommended by a coaching client and podcast guest, demonstrates how to inspire others, sustain high performance and competitive advantage and keep a healthy work-life balance.
This book has been a fundamental re-read for me, at any life or business juncture since 2010. It's a powerful reminder that whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, or choosing a doctor everyday decisions—both big and small—have become increasingly complex due to the overwhelming abundance of choice with which we are presented. This book offers eleven practical steps on how to limit choices to a manageable number, have the discipline to focus on those that are important and ignore the rest, and ultimately derive greater satisfaction from the choices you have to make.
In a similar vein to The Paradox of Choice, this book addresses why smart people make irrational decisions every day: Why can a 50p aspirin do what a 5p aspirin can't? If an item is "free" it must be a bargain, right? It's an intriguing, witty and utterly original look at why we all make illogical decisions that'll help you reconsider your work 'influencing' consumer behaviour, to the decisions you yourself make as a consumer.
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