Are customer insights the missing link in your marketing?
On this episode of the Kaffeen Espresso podcast, I'm delighted to be joined by Melissa Harstine, an esteemed customer insights Strategist
Melissa Harstine is a customer insights strategist who helps creative businesses get more clients. Instead of guessing which messages will convert, she goes straight to the source and talks to customers to find out what they want and why they buy. These insights naturally lead to deeper relationships, more engaging content—and more sales, too!
I know all this, because she's worked with Kaffeen recently, and fascinated by her process, I wanted to share with you too.
Listen into this episode for topics like:
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What is customer research and how can it help creative businesses get more clients?
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How do you identify the people you should be speaking to?
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How do you make the request in a compelling way so those people agree to chat with you?
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What are some questions you recommend asking to get valuable feedback?
So without further ado, over to Melissa.
