The Art of Lean Marketing: Doing More With Less
In this episode, I address the art of lean marketing and doing more with less.
I emphasise the importance of understanding your target client and their challenges as the foundation for successful lead-generation campaigns. I provide some insights into how to gain this understanding through interviews with current and past clients, as well as prospective clients.
Lastly, I highlight the significance of offering a high-value resource, or lead magnet, to prospects and implementing an automation process to share this resource with your targeted list.
