The Art of Lean Marketing: Doing More With Less

In this episode, I address the art of lean marketing and doing more with less.

I emphasise the importance of understanding your target client and their challenges as the foundation for successful lead-generation campaigns. I provide some insights into how to gain this understanding through interviews with current and past clients, as well as prospective clients.

Lastly, I highlight the significance of offering a high-value resource, or lead magnet, to prospects and implementing an automation process to share this resource with your targeted list.

Listen in here.


More posts you might find handy

Overcoming Marketing Overwhelm: Streamlining Strategies for Growth

Crafting Your Agency's Compelling Narrative: The Power of Storytelling

Shattering 3 Common Myths: The Realities of Agency Growth