Win Clients Consistently: Zero to 100 leads per week
Get your new business pipeline off to an accelerated start with this self-paced, highly directive course, based on our bestselling 1 to 1 new business coaching service.
£1650
Win Clients Consistently: Zero to 100 leads per week
Get your new business pipeline off to an accelerated start with this self-paced, highly directive course, based on our bestselling 1 to 1 new business coaching service.
£1650
Is This For Me?
Designed for agencies who know they need more new business leads fast, but don't have any idea how, and can't afford/ don't want to use an external resource.
This self-paced, lifetime access and highly directive guide walks you through every step of developing a lightweight, low cost and highly effective new business strategy that opens conversations with thousands of targeted prospective clients per year.
Through a combination of video demos, written guides, templates and audio files, you'll have a thriving new business pipeline in place in a matter of weeks.
As long as you put the work in you'll see your diary plump out with warm new business calls, and will most likely significant ROI on your investment in a short space of time.
Note that this is directive instruction, we don't implement it: that's your job.
Win Clients Consistently
Is This For Me?
Designed for agencies who know they need more new business leads fast, but don't have any idea how, and can't afford/ don't want to use an external resource.
This self-paced, lifetime access and highly directive guide walks you through every step of developing a lightweight, low cost and highly effective new business strategy that opens conversations with thousands of targeted prospective clients per year.
Through a combination of video demos, written guides, templates and audio files, you'll have a thriving new business pipeline in place in a matter of weeks.
As long as you put the work in you'll see your diary plump out with warm new business calls, and will most likely significant ROI on your investment in a short space of time.
Note that this is directive instruction, we don't implement it: that's your job.
Win Clients Consistently
How much is it?
This is an investment of £1650, for lifetime access.
You can implement the suggestions included in this process free of charge, but please note that external software totalling £700 per year (at time of writing) and paid directly to providers, will be required to fully follow the steps included.
Get startedHow much is it?
This is an investment of £1650, for lifetime access.
You can implement the suggestions included in this process free of charge, but please note that external software totalling £700 per year (at time of writing) and paid directly to providers, will be required to fully follow the steps included.
Get started
What does it include?
Niche and Challenges
Objective: Develop a clear target audience for each quarter of the year that represents your service, expertise, and which needs your support. Define the key challenges that decision-makers in these sectors face.
Result at the end of this stage: A 500-5000 strong list of named prospects in each industry that you’d like to know about your agency, and a key challenge that they are facing that you can credibly address.
Time to complete: 4 hours
Generous resource
Objective: Create a free resource for prospective clients that addresses a key challenge that they are facing that you can credibly contribute to.
Result at the end of this stage: You’ll have developed a free resource, such as a PDF guide, email mini-course webinar, or consulting time, that services a need your prospective clients have. One that they’d be happy to exchange their email address to receive.
Time to complete: 8 hours
Find and connect
Objective: Approach your prospective clients in an intelligent, well received way, with no wasted time or energy.
Result at the end of this stage: You’ll be connecting with 100 targeted potential clients a week (with the opportunity to scale much further) with an offer that they genuinely appreciate, setting you aside from the masses.
Time to complete: 2 hours
Raise hand for resource
Objective: Distribute the generous resource to the prospective clients who indicate that they’re interested. This will largely be automated, with no wasted time or energy.
Result at the end of this stage: You’ll be answering be getting ‘raised hands’ indicating interest in your company, and convert them to email contacts on a daily basis.
Time to complete: max of 15-30 minutes daily
Converse and call
Objective: Move your interested prospects to a chemistry phone call, with no wasted time or energy.
Result at the end of this stage: we’re aiming for 3+ quality chemistry calls with qualified prospective clients on a weekly basis.
Time to complete: max of 2.5 hours calls and follow up each week
Following up
Objective: Develop the challenges you hear on your chemistry call into a tailored and appealing proposal for next steps working together, and ensure that you’re timely and relevantly keeping in contact with them (and the prospects you haven’t spoken to yet) to ensure you stay front of mind.
Result at the end of this stage: An implemented keeping in touch strategy for prospects and clients that keeps you front of mind and in good will for upcoming projects in the short to medium term, with no wasted time or energy.
Time to complete: 3-4 hours monthly, more if you’re having more chemistry calls, or pace yourself when writing copy.
What does it include?
Niche and Challenges
Objective: Develop a clear target audience for each quarter of the year that represents your service, expertise, and which needs your support. Define the key challenges that decision-makers in these sectors face.
Result at the end of this stage: A 500-5000 strong list of named prospects in each industry that you’d like to know about your agency, and a key challenge that they are facing that you can credibly address.
Time to complete: 4 hours
Generous resource
Objective: Create a free resource for prospective clients that addresses a key challenge that they are facing that you can credibly contribute to.
Result at the end of this stage: You’ll have developed a free resource, such as a PDF guide, email mini-course webinar, or consulting time, that services a need your prospective clients have. One that they’d be happy to exchange their email address to receive.
Time to complete: 8 hours
Find and connect
Objective: Approach your prospective clients in an intelligent, well received way, with no wasted time or energy.
Result at the end of this stage: You’ll be connecting with 100 targeted potential clients a week (with the opportunity to scale much further) with an offer that they genuinely appreciate, setting you aside from the masses.
Time to complete: 2 hours
Raise hand for resource
Objective: Distribute the generous resource to the prospective clients who indicate that they’re interested. This will largely be automated, with no wasted time or energy.
Result at the end of this stage: You’ll be answering be getting ‘raised hands’ indicating interest in your company, and convert them to email contacts on a daily basis.
Time to complete: max of 15-30 minutes daily
Converse and call
Objective: Move your interested prospects to a chemistry phone call, with no wasted time or energy.
Result at the end of this stage: we’re aiming for 3+ quality chemistry calls with qualified prospective clients on a weekly basis.
Time to complete: max of 2.5 hours calls and follow up each week
Following up
Objective: Develop the challenges you hear on your chemistry call into a tailored and appealing proposal for next steps working together, and ensure that you’re timely and relevantly keeping in contact with them (and the prospects you haven’t spoken to yet) to ensure you stay front of mind.
Result at the end of this stage: An implemented keeping in touch strategy for prospects and clients that keeps you front of mind and in good will for upcoming projects in the short to medium term, with no wasted time or energy.
Time to complete: 3-4 hours monthly, more if you’re having more chemistry calls, or pace yourself when writing copy.
What our clients say
Emma, CEO - MYWW
I really wish I had met Charlotte 12 months ago as I knew I wanted to get to a smarter approach to my agency marketing but I just couldn't work it out by myself.
Matt, Founder - Sublime
Within 10 days of our first call, Charlotte sharpened our target audience, and helped us plan and start a lead generation campaign that is already growing our pipeline for the first time in months.
Laura, Founder - The Field Pantry
Since we started to work together, my audience has over doubled to 20k people & is now a key source of inbound work opportunities for my business. I’m very happy indeed!
Prefer to watch than read?
Is it right for me?
If you want to learn how to use smart, marketing and new business techniques to reach more prospects, convert more browsers into buyers, Win Clients Consistently is right for you. Our members tend to fall into one of these categories:
Prefer to watch than read?
Is it right for me?
If you want to learn how to use smart, marketing and new business techniques to reach more prospects, convert more browsers into buyers, Win Clients Consistently is right for you. Our members tend to fall into one of these categories:
Young agency, big ambition, needs a steer
Are you leading a design firm that is early stage, but ambitious to grow your revenues? Charlotte is expert at guiding creatives who find themselves inadvertently in the agency 'rainmaker' role.
Making your first new business hire
Congratulations if this typifies your agency! This is a significant step to growth, but you likely don't have any best practices in place for this role. That's where we come in: hand that newbie the login to this course, and see your agency's prospect approaches soar.
Bigger agency, looking for new ideas
Do you have an established new business resource, but you're looking to bring this in-house, or more efficient? Use this course to explore new methods to raise your agency profile & win new business.
Young agency, big ambition, needs a steer
Are you leading a design firm that is early stage, but ambitious to grow your revenues?
Charlotte is expert at guiding creatives who find themselves inadvertently in the agency 'rainmaker' role.
Making your first new business hire
Congratulations if this typifies your agency! This is a significant step to growth, but you likely don't have any best practices in place for this role.
That's where we come in: hand that newbie the login to this course, and see your agency's prospect approaches soar.
Bigger agency, looking for new ideas
Do you have an established new business resource, but you're looking to bring this in-house, or more efficient?
Use this course to explore new methods to raise your agency profile & win new business.
Your teacher
Charlotte founded Kaffeen to kick start growth for ambitious design businesses, with actionable, affordable and results-focused resources that make them visible and desirable to their dream clients.
In short, Charlotte helps to keep your studio busy.
Prior to founding Kaffeen, Charlotte served as a Marketing Director at leading London brand design agency BrandOpus. There, she supported the scaling of the business from boutique agency of 30 to global market leader of 100, directing all marketing across Europe, American and Asian areas and supporting the launch of new, global offices to successfully win new business.
Get Started
FAQs
I’m already overwhelmed. Will Win Clients Consistently just create more work for me?
You’re right. This course will create more work for you because it’ll bring in more leads and clients than ever before.
But as well as bringing in more leads, Win Clients Consistently teaches you how to manage those new leads in a systematised, efficient, and almost completely automated way.
Yes, it’ll require some time commitment upfront. (Doesn’t everything worth having?)
But the 10-ish hours you invest in this course will save you many more hours moving forward.
It’ll save you hours of worrying (because you’ll finally have the client pipeline you need to feel stable and confident in your business).
It’ll save you hours of searching for new business (because all your leads will be coming to you).
And it’ll save you hours of marketing time (and marketing spend) because instead of pouring the little time you have into finding new ways to market your agency, you’ll have an automated system that works – and one that doesn’t need your time or energy.
I’m not sure Win Clients Consistently is worth £1650
I turned my 1:1 new business coaching into this self-paced, online course so design agency owners like you could have a budget-friendly yet effective system of generating new leads consistently.
Working with me 1:1 costs £3000.
By getting this course, you save nearly 50% and you get access to the exact same method and strategies I would coach you through in a 1:1 setting.
With this course, you can work through it in your own time, at your own pace. And you can even pass it on to team members or new hires so you can train them in this method.
When you invest in Win Clients Consistently, you’re not just investing in a course.
You’re investing in my 16 years of agency experience, so you can save time, save money, make big moves, and make big money too.
See? >>
“Since we started to work together, my audience has over doubled to 20k people & is now a key source of inbound work opportunities for my business. I’m very happy indeed!” - Laura Field, Founder, The Field Pantry
“Within 2 weeks of setting a campaign into action that Charlotte guided us on, we won our second biggest client in Popp Studio's history” - Andrew Slade, Co-Founder, Popp Studio
“Charlotte’s years of experience in the field make her a uniquely safe pair of hands when it comes to raising the profile of your agency” - Avril Tooley, Managing Director, Butterfly Cannon
Please can you provide a written breakdown of what's included?
I would have the same question as you in your position, so I've included a full breakdown of what we cover and what you should achieve at each stage in the 'what does it include?' section above.
Do I need to attend anything in person?
The entire programme is based online so you can participate from home or work.
All course materials, including videos, MP3s, transcripts, templates, scripts, and additional resources are within our online member portal.
How much time do I need to set aside?
I've included a full run down of what time I would expect clients to typically spend on this in the 'what does it include?' section above.
In a nutshell, the DIY format of this service allows you to build your lead generation funnel at your own pace.
Go through the materials each week as they are released, binge on the content once it is all uploaded, or you can slow things down and work on your own schedule.
It's entirely up to you!
You can revisit and review the training materials at any time. Your access is lifetime, which means there are no limits or repeat fees.
Is Win Clients Consistently something I have to keep paying for, or is it a one-time investment?
Nope, this course is a one-time investment. You pay to gain access to it once, then you have life-time access from that moment onwards.
You can dip in and out of it as you need to, and if you need to go back to it for a refresher at any point...you can do.
I need new clients right now. I can’t wait 6 weeks.
I understand the difficulties that come with trying to grow your agency into what you know it can be.
But if there’s one thing I’ve learnt in this business, it’s that you’ve got to work smart, not hard.
You can do more of the same thing and keep chasing clients the way you have been (even though it clearly hasn’t been working for you)...
Or...you can try something different.
Once you learn and implement my method, you’ll see yourself go from having 0 to 100 leads every single week within just 6 weeks.
By sacrificing today’s and tomorrow’s search for leads, you can bring in a whole lot more.
You’ve just got to be a little patient and you’ve got to trust my process. (It has worked for countless other design agencies, after all).
Can’t you just implement your Win Clients Consistently method for me?
Nope, I can’t.
Because there’s no point in me waltzing in and doing all the work for you. I like to teach a man (or woman) how to fish, so you have the skills to grow your agency exactly the way you want to.
This course and method were designed so you or your team can implement it into your business because you know your agency best.
You don’t need an outsider telling you what you do.
Once you have the necessary skills, tools, and knowledge to generate consistent leads and new business, you’ll know exactly what to do and how to do it.
And you’ll be grateful it’s a skill you’ve developed yourself because you won’t have to keep hiring marketing, PR or new business development experts every time you want some new leads.
You’ll have the power and the ability to do it yourself.
Your future will be in your own hands.
Do I get any additional access to you?
When you join Win Clients Consistently, you’ll get instant access to all six stages or modules.
That includes the video lessons, written guides, templates, and audio files where I teach you how to put a thriving new business pipeline into place in a matter of 6 weeks.
You don’t get any additional access to me because I’ve designed the course to give you all the support you could possibly need.
And anyway, by the time you’ve worked through it, you’ll have seen so much of me you won’t want to see my face anymore :)
I’m worried my competitors are using this same Win Clients Consistently method. That’d just make my agency like all the others, wouldn’t it?
I understand your concern, but I can assure the answer is: no, it wouldn’t.
Because although the input might be similar, the results of this method will be entirely different for each agency that implements it.
I've worked on implementing these exact principles with scores of organisations at this point, and not a single pair have the same target audience, offer and approach.
